Brunel provides business services specializing in flexible deployment of professionals in the field of Engineering, IT, Legal, Finance and all disciplines in the Oil and Gas industry. This article is written by Simon Phillipson who was Art Director on the development of the new Brunel identity.
A brand is not static, but rather something that evolves and grows with the company. For Brunel, alongside their activities in the Volvo Ocean Race, 2014 marked a major change in their brand identity. With a renewed focus on what lies at the heart of everything they do as a world leading staffing & recruitment company: “It’s the people that make the difference.” And – being people that like to make a difference and all – we were most happy to help!
The essence of Brunel’s rebranding is best explained by the brand’s mantra: focus on people, keep it simple and own the colour yellow. These became our guiding principles for designing the new identity for a strong global, but above all, human brand.
The new Brunel brand shows a real people’s business. With a clear human, personal and honest tone of voice, it’s positive and to-the-point. This is also reflected in the straightforward design, with yellow as its main differentiator. A comprehensive set of brand building blocks and examples made sure that every communication item around the world would be developed in line with the new identity.
The result is a strong new global brand for Brunel, proven to be a valuable instrument to take the company and its global communication to a higher level. With it’s warm, visual, simple and recognizable new identity, Brunel stands out for what the company is all about: people that make a difference!
“Our goal for the Brunel rebranding was to be energetic and above all simple, so that people can take centre stage.”