Identity / Art Direction / Strategy / PR / Activation
Edge of Government
The MBRCGI is part of the Prime Minister’s Office Dubai UAE and host to the Edge of Government at the World Government Summit 2018 in Dubai, a thought leadership platform and networking hub for policymakers, experts and pioneers in human development, aiming to change our world for the better.
Every year, as part of the World Government Summit in Dubai, UAE, the Mohammed Bin Rashid Centre for Government Innovation hosts The Edge of Government, an exhibition that uses innovative use cases from around the world to inspire government officials and decision makers to use innovation to make a difference.
Every time and culture has its own challenges and in these moments of truth human ingenuity always emerges to guide us. Our resourcefulness and creativity enable us to craft novel solutions and shape new technology. Today, government innovation is more important than ever! During the World Government Summit 2018, we showcase the unusual and unexpected, before it becomes the new mainstream. By embracing experimentation and non-obvious solutions, governments can develop new ways to impact citizens’ lives and change our world for the better. And so can you!
The Edge of Government 2018 is a journey in three stages, from the dark into the light. You. Are. Light. Guiding visitors from awareness to active involvement. First visitors are pulled in by a monumental entrance piece. They are welcomed by life size, mercury objects with magic mirror technology underlining the ability (and responsibility!) we all have to use innovation to make a difference. Then a mesmerizing work of light art by UK collective Squidsoup makes visitors a part of it, before literally leading them into the Light area. Here we inspire our visitors through seven of today’s brightest ideas and innovations from around the globe. Transportation Chip (Sweden) Canadas Free Agents (Canada) Welfare Lab (Norway) Decibel.live (The Netherlands) Mobilized Construction (Kenya) C-Thru (USA) Cyborg (UK) Although these are very different installations, they are all aimed at creating experiences showing how a novel approach to particular societal problems, while highlighting the important role governments play in solving them.
During World Government Summit 2018, thousands of people visited the Edge of Government. It proved to be one of the highlights of the 3-day event, and an excellent way to engage with world leaders and important guests. Heads of state, world leaders and the occasional celebrity were amongst the many visitors of our exhibition. After the main event the experiences and installations were shipped to the Emirates Towers, home to the Prime Minister’s Office, to be displayed the whole year leading up to the next edition of the Edge of Government in 2019.
“Every time and culture has its own challenges. In these moments of truth, human ingenuity has always emerged to guide us from the dark into the light.”